Investor Relations
26-Sep-2008
Bayer CropScience expands its ‘AgroArena’ concept in Turkey to cotton
Bayer CropScience in Turkey has opened its first of two Cotton AgroArenas, on Thursday, September 25th, in Bismil, close to Diyarbakir. The AgroArena is a new communication concept to demonstrate farmers in Turkey ways to improve their crop production in yield and quality by using modern growing techniques and state-of-the-art crop protection products.
September 26, 2008 – Bayer CropScience in Turkey has opened its first of two
Cotton AgroArenas, on Thursday, September 25th, in Bismil, close to Diyarbakir. The AgroArena is a
new communication concept to demonstrate farmers in Turkey ways to improve their crop production in
yield and quality by using modern growing techniques and state-of-the-art crop protection products.
The Cotton AgroArena consists of a cotton field which is specifically dedicated to show different
Bayer crop protection and PGR (BGD) solutions to the farmers as well as promising seed varieties
from its BioScience department under a joint concept from ‘seed to harvest Bayer’.
The field was chosen by Bayer technical field staff, and after the sowing it was cared exclusively by Bayer with the best knowldge and products available.
“By this concept we want to show what is possible for Turkish farmers today to improve their cotton production. To catch the yield and quality potential of your crop, you need a proper crop management throughout the year, the best use of harvest aids under a strong technical expertise, to be finally in a position to efficiently use modern harvesting technolgies. This should be should be the first objective of the farmers nowadays, looking at increasing input cost and the global competition from other cotton growing countries.” Sven Rappsilber, Country Head of Bayer CropScience in Turkey, explained. Rappsilber outlined that Bayer CropScience has a almost a complete portfolio in cotton, starting from high-quality seeds with outstanding fiber quality, excellent insecticides to high-performance harvest aids – all provided with highest-quality, technical expertise and service of Bayer staff. “We in Bayer CropScience believe that cotton is of strategic importance for Turkey and should have a future in this country, despite of the acreage reduction seen in this year.”
Mustafa Dere, project coordinator and product manager Herbicides and BGDs in Bayer CropScience Turkey adds, “All elements in crop management during the whole year make a difference in the final result, when it comes to prepare the field for mechanical harvesting. This it what we want to demonstrate to our farmers”
Doc. Dr. Fehmi Gülyasar, cotton expert in Bayer CropScience, explains:”One of the most important elements in crop management is the professional use of Harvest aids. Here, the exact timing and dose rates according to the specific climatic conditions and general crop condition of the field are decisive for the success. This needs experience, knowledge and closeness to the individual farmer. Therefore harvest aids usage is a real art. Thus, it is not only the quality of the product which makes the difference, but it is mainly the people behind.”
AgroArena aims at information, exchange and solutions
The AgroArena shows in different plots the usage of various treatment programmes, and illustrates the performance of modern crop protection products. The AgroArena programme is enriched with presentations by product experts and education in crop management.
“Afte the successful implementation of the AgroArena concept in cereals, we are well motivated to expand this concept now to cotton, which is much more challenging.” emphasizes Rappsilber. “In Bismil, we hosted more than 300 guests and plan to host further 700 in Söke, consisting of farmers, ginners, and officials.”
Bayer CropScience aims to expand its strong position in Turkish agricultural market
Bayer CropScience’s crop protection and seed business has developed very gratifying in Turkey in the recent years. From 2004 to 2007 sales rose more than 50% to over EUR 50 million. This has been mainly achieved through a good focus on key products, a strong cereal portfolio, boosting sales in cotton due to new technology for harvesting and finally bringing new innovative specialities to the market. Currently Bayer CropScience is the market leader in chemical crop protection in Turkey. The company launched 4 new innovative products in 2008 and plans to launch over 12 in the next three years. “This push of innivation will help us to sustain our market leadership in Turkey.” Rappsilber concludes.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 5.8 billion (2007), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,800 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com
About Bayer Türk
Bayer Türk has been present in Turkey for more than 50 years. All three subgroups, “ HealthCare”, “MaterialScience” and “CropScience”, are well positioned in Turkey and leading in their respective markets. Bayer is among the top 130 companies in Turkey and the 7th largest exporter in the chemical industry.
Bayer Türk has 19 regional offices throughout Turkey and operates two production sites in the greater Istanbul area. Its production site in Gebze manufactures products for CropScience while the site in Topkapı, Istanbul manufactures for HealthCare. As the largest subsidiary in the Middle East Region, Bayer Turk also exports crop protection products and pharmaceuticals to more than 20 countries.
Contact:
Bayer Türk
Nevra Çağman,
Telefon: (216) 528 38 08
E-posta: nevra.cagman@bayer.com.tr
www.bayer.com.tr
Bayer CropScience expands its ‘AgroArena’ concept in Turkey to cotton
Bayer CropScience in Turkey has opened its first of two Cotton AgroArenas, on Thursday, September 25th, in Bismil, close to Diyarbakir. The AgroArena is a new communication concept to demonstrate farmers in Turkey ways to improve their crop production in yield and quality by using modern growing techniques and state-of-the-art crop protection products.
The field was chosen by Bayer technical field staff, and after the sowing it was cared exclusively by Bayer with the best knowldge and products available.
“By this concept we want to show what is possible for Turkish farmers today to improve their cotton production. To catch the yield and quality potential of your crop, you need a proper crop management throughout the year, the best use of harvest aids under a strong technical expertise, to be finally in a position to efficiently use modern harvesting technolgies. This should be should be the first objective of the farmers nowadays, looking at increasing input cost and the global competition from other cotton growing countries.” Sven Rappsilber, Country Head of Bayer CropScience in Turkey, explained. Rappsilber outlined that Bayer CropScience has a almost a complete portfolio in cotton, starting from high-quality seeds with outstanding fiber quality, excellent insecticides to high-performance harvest aids – all provided with highest-quality, technical expertise and service of Bayer staff. “We in Bayer CropScience believe that cotton is of strategic importance for Turkey and should have a future in this country, despite of the acreage reduction seen in this year.”
Mustafa Dere, project coordinator and product manager Herbicides and BGDs in Bayer CropScience Turkey adds, “All elements in crop management during the whole year make a difference in the final result, when it comes to prepare the field for mechanical harvesting. This it what we want to demonstrate to our farmers”
Doc. Dr. Fehmi Gülyasar, cotton expert in Bayer CropScience, explains:”One of the most important elements in crop management is the professional use of Harvest aids. Here, the exact timing and dose rates according to the specific climatic conditions and general crop condition of the field are decisive for the success. This needs experience, knowledge and closeness to the individual farmer. Therefore harvest aids usage is a real art. Thus, it is not only the quality of the product which makes the difference, but it is mainly the people behind.”
AgroArena aims at information, exchange and solutions
The AgroArena shows in different plots the usage of various treatment programmes, and illustrates the performance of modern crop protection products. The AgroArena programme is enriched with presentations by product experts and education in crop management.
“Afte the successful implementation of the AgroArena concept in cereals, we are well motivated to expand this concept now to cotton, which is much more challenging.” emphasizes Rappsilber. “In Bismil, we hosted more than 300 guests and plan to host further 700 in Söke, consisting of farmers, ginners, and officials.”
Bayer CropScience aims to expand its strong position in Turkish agricultural market
Bayer CropScience’s crop protection and seed business has developed very gratifying in Turkey in the recent years. From 2004 to 2007 sales rose more than 50% to over EUR 50 million. This has been mainly achieved through a good focus on key products, a strong cereal portfolio, boosting sales in cotton due to new technology for harvesting and finally bringing new innovative specialities to the market. Currently Bayer CropScience is the market leader in chemical crop protection in Turkey. The company launched 4 new innovative products in 2008 and plans to launch over 12 in the next three years. “This push of innivation will help us to sustain our market leadership in Turkey.” Rappsilber concludes.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 5.8 billion (2007), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 17,800 and is represented in more than 120 countries. This and further news is available at: www.newsroom.bayercropscience.com
About Bayer Türk
Bayer Türk has been present in Turkey for more than 50 years. All three subgroups, “ HealthCare”, “MaterialScience” and “CropScience”, are well positioned in Turkey and leading in their respective markets. Bayer is among the top 130 companies in Turkey and the 7th largest exporter in the chemical industry.
Bayer Türk has 19 regional offices throughout Turkey and operates two production sites in the greater Istanbul area. Its production site in Gebze manufactures products for CropScience while the site in Topkapı, Istanbul manufactures for HealthCare. As the largest subsidiary in the Middle East Region, Bayer Turk also exports crop protection products and pharmaceuticals to more than 20 countries.
Contact:
Bayer Türk
Nevra Çağman,
Telefon: (216) 528 38 08
E-posta: nevra.cagman@bayer.com.tr
www.bayer.com.tr
Quicklinks
Publications
Podcast Center
Job Opportunities
Bayer Share Price