The deadline to sign-up for the Bayer Young Environmental Envoy Programme, conducted in cooperation by Bayer and UNEP (United Nations Environmental Programme) in order to create awareness in the young for sustainable development and attract attention to the role of the industry in environmental protection has been extended until 15 July. The theme for the project, inwhich Turkey participates for the second time and realizes it in cooperation with WWF-Turkey, is “Who has got the campaign to save the world?”

Bayer, the international enterprise in healthcare, nutrition, and advance technology products, organizes the second Bayer Young Environmental Envoy Programme to contribute to sustainable development in Turkey this year, in cooperation with UNEP. Young people who want to take part in the “Campaign to Save the World” will be able to send their projects until 15 July.

Students who wish to become a Bayer Young Environmental Envoy will prepare a campaign to create public awareness on global climate change, and the award-winning two students will represent Turkey internationally.

The ‘Bayer Young Environmental Envoy Programme’ was initiated in Thailand in 1988. It is now realized on an international platform with the participation of 16 countries from the Far East, Latin America and East Europe, including Brasil, China, and Poland. Within the scope of the programme, Bayer welcomes around 50 environmental envoys from various countries in Germany for one week to educate on sustainable development. In the Young Environmental Envoys Conference organized in Germany, young people get the chance to see first hand efficient utilization of natural resources, re-cycling processes and modern production techniques like ecological assessment of a product’s lifecyle including R&D, production, marketing and sales.


“WHO HAS GOT THE CAMPAIGN TO SAVE THE WORLD?”

Within the scope of the “Bayer Young Environmental Envoy Programme” realized for the 2nd time by Bayer Türk in cooperation with WWF-Turkey (World Wildlife Fund) and supported by AIESEC, a project competition named “Who has got the Campaign to Save the World” will be organized among university students. The aim of the competition is to attract attention to the effects of the biggest environmental disaster of the 21st Century, the global climate change, such as temperature increase, fast melting ice caps, changing rain patterns, and draughts.

The projects will be evaluated in accordance with the criteria “Creativity”, “Rationality”, “Practicality”, and “Sustainability” by a jury including academicians and journalists, and the students proposing the two award winning projects will be appointed Young Environmental Envoys to represent Turkey.

The Young Environmental Envoys will have the chance to represent Turkey in the Young Environmental Envoys Conference to be organized in Germany on 2-7 November 2008, and will share their projects with international participants. Bayer Young Environmental Envoys will also have an opportunity to undergo training in Bayer Türk if they wish, and will win a laptop.

Please visit www.bayeryoungenvoy.com for details on the terms and conditions of application for the Bayer Young Environmental Programme. The deadline is extended until 15 July 2008.


What will be the contents of the campaign proposal?

1- Situation Analysis

2- Planning
• Purpose: What is the purpose of this campaign?
• Target group: Who are targeted by the campaign?
• Strategy: What is the strategy for the campaign?
• Basic messages: What are the basic messages that the campaign wishes to convey?
• Schedule: What kind of a schedule is being prepared for the campaign?
• Communication Channels: What are the communication channels planned to be used in the campaign?
• Communication Tools: What are the communication tools planned to be used in the campaign?

3- Campaign slogan

4- Campaign Poster

About Bayer Young Environmental Envoy, Turkey Project Program Partners

Bayer: Science For A Better Life
Bayer is a strong international enterprise in healthcare, nutrition, and advanced technology products. Bayer’s products and services are developed to offer benefit to mankind and increase the quality of life. Bayer creates value by growing stronger in innovation, growth, and development. The Group is committed to the principles of sustainable development, and is a socially and ethically responsible “corporate citizen”. As a sincerely acknowledged principle, Bayer considers social, ethical, and environmental factors and defines them on a par with economical, ecological, and social commitments.

UNEP
UNEP (United Nations Environmental Programme) is the voice of nature in the United Nations. Its headquarters are in Nairobi, Kenya, and its mission is to support environmentally friendly cooperations to increase the quality of life without risking future generations, and realize sustainable development. For this purpose, UNEP collaborates with the private sector, various departments of the United Nations, as well as international institutions and organizations. Creating awareness in children and the young and shaping environmentally friendly generations are foremost among UNEP’s efforts.

WWF-Turkey (World Wildlife Fund)
WWF (World Wildlife Fund), is the one of the world’s most reputable, most experienced, and independent nature preservation organizations. Since more than 40 years WWF works to prevent damage to our planet’s natural systems, and to establish a future inwhich people will live in harmony with the nature. With its30 years’ worth of experience and foresight, WWF-Turkey (World Wildlife Fund) chooses projects in accordance with our country’s priorities, based on scientific data. The foundation works with experts and according to the scope and emergency of the threats facing a region and creates solutions to support sustainable development that is feasible in the present socio-economic environment. WWF-Turkey works for the preservation of water resources, and for the future of our seas, coasts, and forests; while creating public awareness on the preservation of nature through educational activities and campaigns.