Bayer - at Home Throughout the World
Asia-Pacific: Important future market
With its tremendous growth potential, this economic region is one of the most important markets of the future. In 2010 Bayer generated EUR 7,481 million in sales here – 21.3% of the Group total – with 24,600 employees
Europe: "home market" for Bayer
In 2010 Bayer achieved sales of EUR 13,751 million on the European market, which accounted for 39.2% of the Group total. Numerous major production facilities and 54,300 employees (of whom 36,200 are based in Germany) give the company a strong presence in this region
North America: Investigation of new markets from "coast to coast"
In North America (United States and Canada), Bayer is represented in all strategic business areas. In 2010 Bayer’s 16,400 employees in this region generated sales of EUR 8,228 million, which was 23.5% of the Group total
Latin America and Africa & Middle East: From Cape Town to Buenos Aires
Bayer has been present in Latin America for more than 110 years. In 2010 the company’s 16,100 employees in the Latin America / Africa / Middle East region generated EUR 5,628 million in sales – 16.0% of the Group total.